How does one take an award winning commercial with over 5 million Youtube views and turn it social? An ad that I can remember every single word too even though I’ve only seen it three times?
Old Spice has been the talk of the town for some months with their new commercial “Old Spice- The Man Your Man Could Smell Like”. The ad, with the unexpected closing line, quickly went viral and soon had over 5 million views on Youtube and scooped the Cannes Film Lion Grand Prix award last month.
Now they’ve taken it truly “social” and have released videos answering tweets, Facebook messages, Youtube comments and Reddit comments. Covering questions, statements and general comments, the videos are not only hilarious, but they’re all on brand. They also manage to maintain the Old Spice message without losing the personal focus that made the ad so famous.
The responses range from your average anonymous commenter to Ashton Kutcher, The Huffington Post and The Ellen Show. Everyone is thrilled with the unexpected response and so it’s retweeted to their followers and a new audience is realised. Each video has already topped over 3000 views in a few hours with some topping 120,000.
How are you responding to the comments about your brand?
It was August last year when we shared the first Social Media Revolution video. The statistics were a great reflection on how the internet is changing or rather molding the way we live our lives.
Socialncomics published Social Media Revolution 2 last month. A refresh on the original video, the [...] Continue Reading…
SOCIAL MEDIA CASE STUDY: ANZ BANKING :: WOMENS SEGMENT
Client: ANZ Customer Segmentation
Campaign: FebuSave
Time Period: Mid December 2009 – Mid March 2010
ANZ launched a new nationwide campaign to encourage women to develop a regular savings habit following research that found 53% of women do not save money on a regular [...] Continue Reading…
News Corporation chairman and chief executive Rupert Murdoch has stated that the iPad “may well be the saving of the newspaper industry”, by making it cheaper to distribute content to a broader audience.
If a person only read the Australian newspaper then the constant pro-Apple iPad coverage might convince them [...] Continue Reading…
With fashion bloggers making it to the front row of fashion shows and having more and more influence in the world of fashion. Australian fashion bloggers have come together under Helen Lee (SassyBella) to form iBlogFashion. Lee has created a site to help fashion bloggers and PR companies, [...] Continue Reading…
Social networking sites can appear very alluring to businesses. After all, the usage statistics continue to climb – with Forrester estimating that 75% of Australian adults logging on to a social networking site each month. Clearly there are a range of use cases around this figure – but nevertheless, [...] Continue Reading…
Credits:
Agency: Ursa
Executive Creative Director: Denis Mamo
Art Director: Helen Shortis
Copywriter: Geoff Fischer
Mardi Le Page, Managing Director
Lisa Stevens, Senior Account Manager.
Client: Aged Care Services Australia (ACSA)
Policy Manager: Pat Sparrow,
Chris Hornsey, Media Manager
Annette Glenister-Walker, Corporate Relationship Manager
Agency Producer: Ian Ford
Video Prod Co: Cutting Edge
Prod Co Producer: Sharon Pearson
Head of compositing: [...] Continue Reading…
After three extremely successful years of the Future of Media Summit, the conversation is moving on to influence. Because influence is the future of media.
I had a press pass to the Sydney/San Francisco Future of Influence Summit 2009 on 1 Sept 2009 where topics like these were covered: Influence [...] Continue Reading…
Numbers are always a great way to understand just how much the internet is changing our lives.
The video “Social Media Revolution” by Socialnomics has been spreading around the internet for the past few weeks and I think it’s a good snapshot view of just how much social media platforms [...] Continue Reading…
