With fashion bloggers making it to the front row of fashion shows and having more and more influence in the world of fashion. Australian fashion bloggers have come together under Helen Lee (SassyBella) to form iBlogFashion. Lee has created a site to help fashion bloggers and PR companies, marketers and fashion labels get on the same page and really push Australian fashion labels forward.
Designed as a resource, edition one features a twenty page directory of Australian fashiuon bloggers, each with a bio, statistics and contact information.
Lee has also compiled “All You Need To know About Fashion Blogging For Public Relations Executives & Marketers”. The eight page guide is invaluable for any PR company- in fashion or otherwise. Lee discusses all aspects of understanding fashion bloggers- from the great heights some have gone to, to measuring return on investment to tips on approaching bloggers.
IBlogFashion edition one is available for download from the website, where you can also sign up for future newsletters.
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