SOCIAL MEDIA CASE STUDY: ANZ BANKING :: WOMENS SEGMENT Client: ANZ Customer Segmentation Campaign: FebuSave Time Period: Mid December 2009 – Mid March 2010 ANZ launched a new nationwide campaign to encourage women to develop a regular savings habit following research that found 53% of women do not save money on a regular basis. Research [...]
Entries Tagged as 'Case Studies'
Case Study: Aged & Community Services Australia
October 15th, 2009 No Comments
(Click to enlarge) Credits: Agency: Ursa Executive Creative Director: Denis Mamo Art Director: Helen Shortis Copywriter: Geoff Fischer Mardi Le Page, Managing Director Lisa Stevens, Senior Account Manager. Client: Aged Care Services Australia (ACSA) Policy Manager: Pat Sparrow, Chris Hornsey, Media Manager Annette Glenister-Walker, Corporate Relationship Manager Agency Producer: Ian Ford Video Prod Co: Cutting [...]
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