The Insight Exchange is a series of monthly topic driven lunches that offers executives a chance to gain valuable information in a short period of time while networking with like minded people. Today I’m attended their discussion forum : “Creating Value with Content: Strategies for Marketing and Advertising” The speakers are Gerd Leonhard (Media Futurist), [...]

As a lifestyle blogger who has readers in both the US, Australia and countries around the world, my inbox is often full with pitches from various media. Pitches to bloggers like myself tend to adhere less to personalising. There’s a certain culture amongst some companies that bloggers should be lucky to hear from them and [...]

As a blogger, I receive many, many pitches and proposals a week. Some of these are so far from what I blog about that they go straight into the trashcan. As a company, learning how to appropriately engage a blogger can mean the difference between entering the blogosphere or being banished to ‘never never’ land. [...]

I was listening to some Marketing/PR industry people the other talk about how their work was now about “being authentic, honest, participating in conversations” and how cool all these new ideas were … I thought to myself there’s nothing new about this, I read about all that stuff almost 10 years in a book that [...]