News Corporation chairman and chief executive Rupert Murdoch has stated that the iPad “may well be the saving of the newspaper industry”, by making it cheaper to distribute content to a broader audience. If a person only read the Australian newspaper then the constant pro-Apple iPad coverage might convince them that the iPad will be [...]
Entries Tagged as 'Corporate'
Socionomics: Social Media ROI
November 16th, 2009 No Comments
In light of the Social Media Revolution video, the same team has come together and created “Social Media ROI”. Return on investment into social media has become a big question. What will the time you spend in this new space do? Is it worth it? This video by Socialnomics shows some of the amazing results [...]
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Telstra’s Three Aahhs of Social Media
April 21st, 2009 No Comments
It has been over ten years since the Cluetrain Manifesto was published – and in that time, social media has transformed the way in which people communicate with each other online. Sometimes these online conversations are about life or work or politics – and sometimes they are about brands, the things we buy and how [...]
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Social Media No Longer Experimental
April 7th, 2009 No Comments
Some time ago a group of Fortune 1000 companies got together to understand, discuss and evaluate the impact of social media on their businesses. The Blog Council, operated by Andy Sernovitz’s Gas Pedal, has 45 big business members – including my own employer, SAP. And although I have no input to the Blog Council, there [...]
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Managing the challenges of Social Media within the corporate environment
March 21st, 2009 No Comments
Today business has to prepare itself for the biggest shift in society since the post-war era. Sounds dramatic! It is! We are now living in a world where information is at our fingertips literally and there is little control of what we can discuss, find out about and decide upon. We can lobby government directly, [...]
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