An Australian retailer was not immune to the viral effect social media can pursue for a cause today. On Friday morning I read a blog post by ex Magazine editor and prominent writer Mia Freedman (you can read it here). Mia had been contacted by a reader who had seen a baby t-shirt popular retail [...]
Entries Tagged as 'Governance'
Guidelines for Guidelines – The WRITE Approach to Corporate Social Media
May 21st, 2009 1 Comment
Whether you like it or not, or whether you are AWARE of it or not, your employees, suppliers and partners are using social media in some form or another. A recent Forrester Report indicated that 75% of Australian adult internet users are engaged with some form of social media – which leaves only a quarter [...]
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Telstra’s Three Aahhs of Social Media
April 21st, 2009 No Comments
It has been over ten years since the Cluetrain Manifesto was published – and in that time, social media has transformed the way in which people communicate with each other online. Sometimes these online conversations are about life or work or politics – and sometimes they are about brands, the things we buy and how [...]
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Striking a Social Media Balance in Your Business
March 23rd, 2009 No Comments
Over the last 12 months there has been a significant upswing in the use of social media in our personal and professional lives. Our friends, colleagues, work mates and employees are increasingly connected via sites like Facebook, Twitter, and LinkedIn – and they are accessing these sites at home and at work. In line with [...]
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