An Australian retailer was not immune to the viral effect social media can pursue for a cause today. On Friday morning I read a blog post by ex Magazine editor and prominent writer Mia Freedman (you can read it here). Mia had been contacted by a reader who had seen a baby t-shirt popular retail [...]
Entries Tagged as 'Policy'
Guidelines for Guidelines – The WRITE Approach to Corporate Social Media
May 21st, 2009 1 Comment
Whether you like it or not, or whether you are AWARE of it or not, your employees, suppliers and partners are using social media in some form or another. A recent Forrester Report indicated that 75% of Australian adult internet users are engaged with some form of social media – which leaves only a quarter [...]
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