The Insight Exchange is a series of monthly topic driven lunches that offers executives a chance to gain valuable information in a short period of time while networking with like minded people.
Today I’m attended their discussion forum : “Creating Value with Content: Strategies for Marketing and Advertising”
The speakers are Gerd Leonhard (Media Futurist), Craig Davis (Co-Chairman & Chief Creative Officer, Publicis Mojo), Justin Lam ( Group Brand Manager, Cerebos Foods) and Louisa Bayles (Digital Manager, BBC Worldwide).
The following is a Coveritlive transcript of the conversation which occurred on Twitter during the event using the hashtag #CVWC
The keynote speaker Gerd Leonhard (Media Futurist) has released his presentation slideshow:
[...] thoughts on the event. It’s well worth checking out over at the getSocialAdvice blog: http://getsocialadvice.com/creating-value-with-content-strategies-for-marketing-and-advertising-insi... AKPC_IDS += “621,”;Popularity: 1% [?]If you’re new here and you’ve enjoyed reading this post, [...]