The Insight Exchange is a series of monthly topic driven lunches that offers executives a chance to gain valuable information in a short period of time while networking with like minded people.
Today I’m attended their discussion forum : “Creating Value with Content: Strategies for Marketing and Advertising”
The [...] Continue Reading…
An Australian retailer was not immune to the viral effect social media can pursue for a cause today.
On Friday morning I read a blog post by ex Magazine editor and prominent writer Mia Freedman (you can read it here). Mia had been contacted by a reader who had seen [...] Continue Reading…
The Insight Exchange is a series of monthly topic driven lunches that offers executives a chance to gain valuable information in a short period of time while networking with like minded people.
Today I had a press pass to their discussion forum : “Social Media Strategies” .. but on reaching [...] Continue Reading…
Across the world throughout industrialised and developing countries young people, business people, elderly people and many other parts of society are using Mobile Phone technology to connect people, share information, ignite creativity and imagination
photo credit: pinksherbet
However its important to note that there are big differences in sub-groups of society [...] Continue Reading…
Whether you like it or not, or whether you are AWARE of it or not, your employees, suppliers and partners are using social media in some form or another. A recent Forrester Report indicated that 75% of Australian adult internet users are engaged with some form of [...] Continue Reading…
Over the years, our dear friend “Anon” has written poetry, musings and songs. They often leave me feeling romanticism, or wonder whom the soul is behind such writings that are lamenting on life. For me there has been a lovely mystery around poem’s written by Anon; I ponder, was [...] Continue Reading…
It has been over ten years since the Cluetrain Manifesto was published – and in that time, social media has transformed the way in which people communicate with each other online. Sometimes these online conversations are about life or work or politics – and sometimes they are about brands, [...] Continue Reading…
@brandstofollow is a great list of Australian businesses using Twitter.
The list is wide and varied- baby fashion online stores, sporting teams to well known Sydney bars.
One of the brands I follow on Twitter is Melbourne entrepreneur Adore Beauty @adorebeauty. Kate Morris started her business online from her house and [...] Continue Reading…
Some time ago a group of Fortune 1000 companies got together to understand, discuss and evaluate the impact of social media on their businesses. The Blog Council, operated by Andy Sernovitz’s Gas Pedal, has 45 big business members – including my own employer, SAP. And although I have no [...] Continue Reading…
Social Media and the Mobile Web were strong themes at the recently concluded SMX Sydney 2009 conference
The best 3 speakers on these topics were:
Cindy Krum (Founder of Rank-Mobile)
Cindy says that organisations should remember that the mobile internet is very different from the internet access people have from their desktop [...] Continue Reading…